The FCC declared this week Comcast is required to place Bloomberg TV amongst all other news channels, known as a “news neighborhood.” It is currently on channel 103 in most regions, and the decision by the FCC will put it up against it’s competitor, Comcast-owned CNBC, channel 39.
“If you are a news channel, you’d better be located in the ‘news neighborhood,’ or viewers are going to be significantly less likely to find you,” Adweek quoted of FCC chairwoman Mignon Clyburn.
The ruling doesn’t consider any other cable company other than Comcast, so the question stands of how much impact this will have on national recognition of Bloomberg TV.
The decision will leave many people discovering a new channel as they flip the stations, but it’s far from new. Bloomberg TV has been a contender in business and finance news since 1994 and currently employs over 2,000 in New York, London, and Hong Kong. The New York headquarters houses the studio of Charlie Rose, and the channel syndicates that PBS program.
Comcast appealed the ruling last year, but this week the FCC stood by the judgement. It is said this news could result in the same happening for other lesser-known news channels, such as Al Jazeera America. The FCC’s verdict illustrates the need to prohibit corporations from hindering the opportunity of competitors.